Aggregating data across multiple data streams
Huuuge needed the right partner, one that would allow them to add new partners and networks quickly and easily attribute each install and action and develop the optimal KPIs for use across campaigns, partners, networks and regions. To meet this ambitious goal, Huuuuge works with a large number of ad networks and user acquisition partners, each with different publisher partners and varying levels of user quality. Huuuge sought to scale quickly and effectively in the highly competitive social casino gaming market. Based on previous experience, they knew the US would be a challenge, particularly on iOS. Huuuge wanted to scale their paying user-base quickly and at the right price point. The US is the most competitive market for social games.
